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Candidates applied using the portal

Marketing for Universities

Internet Marketing

Internet Marketing

Specjalizujemy się w marketingu skierowanym dla instytucji szkolnictwa wyższego. Działając od kilku lat na rynku edukacyjnym, zidentyfikowaliśmy potrzeby grupy docelowej a także samych uczelni, co pozwoliło nam na zbudowanie oferty specjalnie dla Ciebie.

W naszej ofercie skupiamy się na wykorzystaniu szerokiej gamy narzędzi marketingowych, aby tworzyć spójny obraz działalności uczelni w Internecie. Naszą współpracę staramy się budować długoterminowo - od całorocznej kampanii wizerunkowej po intensywną promocję podczas trwania procesu rekrutacji. 

Zakres naszych działań dobieramy do potrzeb Twojej uczelni. Wybierając spośród kampanii organicznej na mediach społecznościowych, kampanii reklamowych na Facebooku, Instagramie, YouTube, Google, Twitterze, e-mail marketingu, czy kampanii remarketignowej, staramy się maksymalizować efekty Twojej obecności w Internecie. 

Internet Marketing

Webup! specializes in internet marketing for higher education institutions. Acting within Educational Market over last couple of years helped us identified the needs of its target group as well as universities, which allowed us to prepare a personalized offer for you. 

 

In our services we focus on using the vast range of marketing tools, in order to build coherent online presence of the university. We strive to base our cooperation on the long-term, starting from year-long image campaign, to the more intensified promotion during the recruitment. 

 

The range of our services is personalized to the university’s needs. Choosing among the organic social media campaign, ads on Facebook, Instagram, Youtube, or remarketing campaigns, we aim to maximize effects of you online presence!

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Analysis

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Promotion

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Configuration

Audit

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I fully recommend the company because of its professionalism, effective communication, creativity and the ability to accurately assess customer needs.

Marta Nagłowska​
Jan Dlugosz University
 

Audit

We prepare an audit which allows us to understand your past online activities as well as you needs

  • Website audit

  • Marketing campaigns audit

  • Social media audit

Configuration

We prepare your university for online marketing using tools to optimize later marketing efforts

  • Google Tag Manger installation

  • Google Analytics installation 

  • Facebook Ads Manager setup 

  • Google Ads account setup

  • Facebook Pixel installation

  • Google Remarketing Tag installation

  • Configuration of target groups

  • Configuration of remarketing groups

  • Configuration of converstion tracking

 
 
  • Preparation of marketing materials

  • Preparation of post layout optimized to every channel

  • Planning of posts publications

  • Effective use of budget across all channels

  • Configuration of ads placement

  • Configuration of ads schedule

  • A/B tests

  • Remarketing campaigns

We prepare posts and ads for your University using chosen marketing channels chosen by you, such as: Facebook, Instagram, Linkedin, YouYube, Google, Twitter

Promotion

Adjust your videos  
to the screen size
 

Analysis & Report

Webup! Continuously analyzes and reports results, in order to maximize effectiveness of the campaigns 

  • Analysis of the results

  • Budget Optimization 

  • Ad types comparison

  • Marketing channel comparison

Pricing & Plans

As part of cooperation, we provide efficient communication thanks to the Monday platform, available in a web browser and mobile application. From one place you can manage current marketing activities, track results, edit, comment, share ideas and comments with the Webup team!

 
 

Pricing & Plans

BASIC

monthly subscription

250 €/monthly

website audit

audit of the marketing

campaigns

social media audit

Google Tag Manager 

installation

Google Analytics Installation

Google Ads account set up

Facebook Ads account 

set up

Facebook Pixel installation 

Google Remarketing Tag 

Installation

configuration 

of target groups

configuration of 

conversion tracking

ads configuration

(budget, placement, 

schedule)

ads running 

(Facebook, Instagram, 

Google Ads, 

Google AdSense, 

YouTube Ads, Linkedin Ads)

monthly reports analysis

dedicated consultant

posts publication 

on behalf of university

social media calendar

1 video desktop format/month

marketing budget management

(up to 7 500€/ annum)

PRO

monthly subscription

1 250 €/ monthly

website audit

audit of the marketing

campaigns

social media audit

Google Tag Manager

installation

Google Analytics Installation

Google Ads account set up

Facebook Ads account set up

Facebook Pixel installation

Google Remarketing Tag

installation

configuration 

of target group

configuration 

of conversion tracking

ads configuration

(budget, placement, 

schedule)

ads running

(Facebook, Instagram, 

Google Ads, Google AdSense, 

YouTube Ads, Linkedin Ads)

monthly reports analysis

dedicated consultant

marketing budget management

(unlimited)

posts publication 

on behalf of university

social media calendar

configuration 

of newsletter layout

posts publication 

on behalf of university

social media calendar

2 videos in all formats/month

remarketing campaign

configuration 

of newsletter layout

configuration 

of newsletter layout

STANDARD

monthly subscription

    600 €/ monthly

website audit

audit of the marketing 

campaigns

social media audit

Google Tag Manager

Installation

Google Analytics Installation

Google Ads account set up

Facebook Ads account 

set up

Facebook Pixel installation

Google Remarketing Tag

installation

configuration 

of target groups

configuration of 

conversion tracking

ads configuration 

(budget, placement, 

schedule)

ads running 

(Facebook, Instagram,

Google Ads, Google AdSense, 

YouTube Ads, 

Linkedin Ads)

monthly reports analysis

dedicated consultant

2 videos in all formats/month

budget management 

(up to 25 000€/annum)

remarketing campaign

configuration 

of newsletter layout

We offer personalized solutions for the universities.

 
Schedule Consultation
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+48 502 686 855

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